February 15, 2012

Ghost Rider 2

This ad campaign strived to capture the energy of the bravado and in-your-face nature of it’s titular character. Fire is always a fun element to play with, and that holds true for motion graphics as well, so I took advantage of that in the title cards of the campaign. The titles were rendered in 3D with Maxon Cinema 4D and composited in After Effects to create the hellish visuals. Take a look at some of the higher res stills below:

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