The Mission Impossible franchise was reinvigorated in 2012 with the release of “Ghost Protocol,” a film that featured surprisingly tense action scenes and clever plot twists. The online ad campaign for the film had to capture the film’s frantic yet cool energy.
Mission: Yahoo Takeover
It’s always fun when you get to do a custom takeover ad like this one. This placement was done in collaboration with Yahoo’s media team, with the ad getting special permission to cover Yahoo page content for the sake of a cool, high impact ad.
Alternative Look
This direction for the ad campaign tried to capture the look of the franchise’s iconic technology. While the ad campaign ultimately took on a look that de-emphasized the computer screen direction, these title sequences were a lot of fun to create.