LEGO City

LEGO’s brand has always been built on encouraging play. When I got the opportunity to work with the LEGO brand promoting their 2012 line of LEGO City products, I wanted to inject that sense of play into the campaign. The result was a series of progressive ads that encouraged children to not simply click the ad so we could measure clickthroughs, but engage with – and, most importantly – have fun with it. The ad features a series of simple yet enjoyable interactive games that brought the LEGO products to life.