July 6, 2013


Dreamwork’s 2013 film “Turbo” was a sparky movie about a little snail whose big dreams of becoming a race car driver are disregarded by everyone around him — but who then, in a twist of fate, suddenly finds himself capable of super speed and becomes his own race car. When I was tasked with creating a floating ad unit (an ad that breaks out of the normal ad space) Fandango.com, I figured the best way to showcase Turbo’s newfound skills was simply to let him show them off. The takeover features Turbo zooming around the Fandango landing page, leaving behind his trademark blue streaks as he goes. Don’t blink, or you may miss him!

Click the full screen button on the player above to see it in life size.