July 16, 2011

Cowboys And Aliens

Universal wanted an online ad campaign that built hype and a sense of mystery behind the compelling concept of John Wayne vs Xenomorph. One of the fun parts of this campaign was that Universal asked us to create a custom 15-second trailer with audio for the ads. Since advertising standards state that any sound in an ad must be the result of user interaction, getting to do any audio mixing for a campaign is a rare thing, so it was a unique exercise getting to do a little trailer editing.

Movie Tickets Takeover Concept

While ultimately unused, I think this would’ve been a pretty cool takeover. May all the world now see it and bask in it’s unused-ness.