This award-winning interactive campaign aimed to capture the energetic tone of the blockbuster success and build excitement over the soon-to-be-famous cast of characters.
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In early 2013 LEGO aimed to reboot it’s Star Wars branch with the release of a brand new web series called “The Yoda Chronicles.” Accompanying this series was the launch of a new line of products centered around the Star Wars universe as it existed before the original trilogy. I was tasked with creating an online ad campaign that helped build hype for new property, using games to build brand affinity and excitement for the new Lego Star Wars endeavor.
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Online advertising campaign for LEGO’s marquee franchise, LEGO Chima.
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Interactive ad campaign for LEGO’s 2012 City product line. These units featured games meant to encourage play and promote the new line of LEGO City products.
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