Monday Night Football 2013
Monday Night Football isn’t just a sports broadcast — it’s an institution. As such, the goal for this ad campaign wasn’t to alert people to the fact that football would air on Monday nights, but to get them invested in the specific weekly match-up and more likely to tune in to that game. We designed dynamic ads that changed week-to-week based on team changes determined by the client, ESPN. They were thrilled to be able to use these ads all season long without having to redesign or have us redeliver a new ad each week.