In early 2013 LEGO aimed to reboot it’s Star Wars branch with the release of a brand new web series called “The Yoda Chronicles.” Accompanying this series was the launch of a new line of products centered around the Star Wars universe as it existed before the original trilogy. I was tasked with creating an online ad campaign that helped build hype for new property, using games to build brand affinity and excitement for the new Lego Star Wars endeavor. Let's take a look