Posts Tagged With "LEGO"

LEGO Star Wars: Yoda Chronicles AdGames

In early 2013 LEGO aimed to reboot it’s Star Wars branch with the release of a brand new web series called “The Yoda Chronicles.” Accompanying this series was the launch of a new line of products centered around the Star Wars universe as it existed before the original trilogy. I was tasked with creating an online ad campaign that helped build hype for new property, using games to build brand affinity and excitement for the new Lego Star Wars endeavor. Let's take a look

LEGO City AdGames

Interactive ad campaign for LEGO’s 2012 City product line. These units featured games meant to encourage play and promote the new line of LEGO City products. Let's take a look